揭晓耐久泳装背后的关键
采用 LYCRA® XTRA LIFE™ 纤维，让消费者更长久地爱上他们的泳装。
六月 23, 2022
LYCRA® lastingFIT 技术（消费者更熟知的名称为 LYCRA® XTRA LIFE™ 纤维）是一种氨纶（弹性纤维），能够有效抵御阳光、高温、氯、水乳、防晒霜等多种因素带来的损伤，其耐久表现可达未防护纤维的 10 倍。
这类纤维损伤往往会影响服装的舒适度、贴合度与版型保持性，从而缩短产品使用寿命，并对消费者对品牌或零售商的认知产生负面影响。
为什么服装的耐久性如此重要？
消费者正日益关注可持续发展、服装生产对地球环境的影响，以及服装能够穿多久。相比快时尚，能够被更长时间穿着的耐久服装更具可持续价值。根据 WRAP UK 的数据，将服装的穿着寿命延长 额外 9 个月，可使其 碳足迹、废弃物和用水足迹分别降低约 20%–30%。为倡导更负责任的穿着方式，可为消费者提供采用 LYCRA® XTRA LIFE™ 纤维 的耐久比基尼、泳裤等泳装产品，以经典风格陪伴更长久的使用周期。
什么是“情感耐久性”？
与服装的物理耐久性同样重要的，是情感耐久性。产品若能契合消费者对版型、舒适度与风格的期待，便有助于在服装与穿着者之间建立更长久的情感连接。消费者越是喜爱一件泳装带来的外观与穿着感受，这件产品就越有可能被持续穿着、长期使用。LYCRA® XTRA LIFE™ 技术 正可以帮助你满足这一关键的消费者需求。
想进一步了解服装耐久性，并探索更多解决方案，例如 LYCRA® BLACK 技术（支持泳装呈现持久、深邃色彩，同时避免透白现象）？欢迎观看我们的 网络研讨会。
访问 LYCRA® lastingFIT 技术页面，深入了解这款氨纶（弹性纤维）将为你的业务带来的多重价值。
品牌方：立即选购
访问 LYCRA ONE™ 平台，查找来自领先面料厂、采用 LYCRA® lastingFIT 技术，并通过 LYCRA® XTRA LIFE™ 纤维 消费者品牌认证的泳装面料。
面料厂：触达更多客户
请联系你的市场经理，订购正品 LYCRA® lastingFIT 技术，升级你的泳装系列。
已在泳装产品中采用 LYCRA® XTRA LIFE™ 纤维？立即加入 LYCRA ONE™，在我们的虚拟市场中触达更多潜在客户。注册快捷且免费！
HOW LYCRA XTRA LIFE® FIBER WORKS
WHY DOES DURABLE SWIMWEAR MATTER?
Consumers care about sustainability and the impact fast fashion has on the planet. They want swimwear that will last instead of wearing out after a season and ending up in the landfill. A 2020 survey of European consumers by McKinsey found that 65% were planning to buy more durable items, and 71% planned to keep the items they already own for longer. For most, it just doesn’t make sense to invest in a piece that won’t last and will likely add to the textile waste problem.
Durable, long-lasting swimwear offers a more sustainable alternative. According to a report from WRAP*, extending the wear life of clothing by an additional nine months can reduce the garment’s carbon and water footprints by up to 20%. By crafting chlorine-resistant swimwear with durable spandex that stands up to degradation, consumers can keep their swimsuits longer and lighten their impact on the planet. It’s a win-win.
*Source: Extending Product Lifetimes: WRAP’s Work on Clothing Durability, January 2024
WHAT IS EMOTIONAL DURABILITY?
Just as crucial as a garment’s physical durability is its emotional durability. Making products that align with consumer desires, including fit, comfort, and style, is critical to building a lasting relationship between the garment and the wearer. The more a consumer loves a swimsuit because of the way it makes them look and feel, the longer it will remain in use. LYCRA XTRA LIFE® fiber can help you meet this consumer desire.
"Our work was always based on the satisfaction of our clients: sophisticated women whose priorities are quality and comfort, which LYCRA XTRA LIFE® fiber helps us achieve."
Liana Thomaz
Designer
Água de Coco
PREMIUM MARKETING SERVICES FROM THE LYCRA® BRAND
When you choose certified fabrics made with LYCRA® fibers, you get more than just exceptional quality. The LYCRA Company prizes its partnerships and offers joint marketing support for mills, brands, and retailers that use our fibers, as well as product innovation and collaboration opportunities. We partner with leading mills around the world to develop fiber and fabric solutions that meet their specific needs, adjusting our formulas and testing fibers until we achieve the highest results, then helping tell the story of those innovations to brand partners and consumers. You also get access to our catalog of hang tags featuring the iconic wave logo, plus consumer education materials for your e-commerce shops. Add value to your next swimwear collection by choosing fabrics made with LYCRA® fibers. Contact us to find a mill partner or select the right fiber innovation for your next collection.
