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Explore LYCRA® brand hosiery solutions for curvy women

Published on 2018/12/03

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Voice of the Expert

Meet Tammie Dingle, who helped develop the plus size hosiery collection.

Read her Q&A
This article is also available in Chinese, Simplified
When it comes to hosiery, the LYCRA® brand has a solution for every body and everybody type. This includes the often overlooked plus size market.

Meet the needs of plus size women

For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

 

A fit for every shape

While the plus size market has been growing in recent years, many hosiery brands haven’t stepped up to meet the needs of plus size consumers. LYCRA® brand wants to turn this missed opportunity into sales success for you. Whether you’re creating knee-highs, hold-ups, stockings or leggings, these patented technologies prove that life is better with LYCRA® fiber:

Rethinking Plus Size

To develop the plus size hosiery category to its full potential, a holistic approach is needed. From design and garment construction, to packaging and marketing, the market needs to realize that plus size women are … women! They want access to the same fashion-forward products and the latest LYCRA® fiber innovations too. The success of online retailers targeting this consumer confirms there is a vast market for plus size hosiery. Don’t be left behind – read expert Tammie Dingle Q&A on how LYCRA® branded hosiery innovations can help you gain a leg up vs. competition.

Get started today

Contact Tammie Dingle to learn how you can enhance your plus size collections with these LYCRA® fiber technologies.

LYCRA® is a trademark of The LYCRA Company.

Contact

  • The LYCRA Company

    Tammie Dingle

    Regional Brand Coordinator for North America and South America - USA

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