FIT PERFECTION
Bali® debuts Flawless Fit collection, featuring bras and underwear with LYCRA® ADAPTIV fiber for effortless comfort
2026年8月3日
A woman’s body changes throughout her life. But it also shifts, moves, and transforms throughout the course of a day. Temperature changes, hormonal fluctuations, even what she has for lunch can affect her body and the way her clothes fit and feel. That’s why a flexible fit is so important — and the new Bali Flawless Fit intimates collection answers the call.
Bali Flawless Fit bras and underwear are engineered with LYCRA® ADAPTIV fiber for a second-skin fit that feels incredible no matter how the body is changing. It’s a truly flexible fit that meets the wearer exactly where she is.
A unique type of spandex, LYCRA® ADAPTIV fiber adjusts to meet the needs of the wearer, delivering soft stretch that makes garments easy to put on and take off, plus excellent recovery for a fit and shape that lasts. In Bali Flawless Fit bras and underwear, LYCRA® ADAPTIV fiber helps garments mold to the wearer’s shape and adapt to the body’s movements.
The Bali Flawless Fit collection features three core styles: an underwire bra, a wire-free foam bra, and a brief. Each style is available in chic neutrals and versatile fashion colors in a wide range of sizes. The collection is currently available online and at major retailers.
"Women deserve garments that support them throughout their day. LYCRA® ADAPTIV fiber is a perfect fit for the Bali Flawless Fit collection because it offers a second‑skin fit that adapts to the body, provides improved comfort in motion, and stays in place, helping you feel confident in every moment."
Molly Fulin
Product category director, knits
The LYCRA Company
BALI FLAWLESS FIT: PERFECT EVERY TIME
Bali Flawless Fit bras and underwear are designed to look and feel great on every body. They’re thoughtfully crafted for a personalized fit and maximum comfort throughout the day:
Bali Flawless Fit bras feature built-up sides and back for all-around smoothing; available in both underwire and wire-free styles
Fabric is moisture-wicking for a cool feel, with mesh for breathability
Bras and briefs are virtually invisible under clothing
Fabric molds to the wearer’s shape and adapts to her movements
Bras and underwear available in coordinating colors
Would you expect any less from the No. 1 national bra brand*?
*Circana, LLC, Retail Tracking Service, US, Women's Bras, Dollar Share, 12 ME May 2026
"At Bali, we’re always focused on understanding what women want most from their everyday essentials: comfort, confidence, and solutions that truly fit their lives. The Bali Flawless Fit collection was developed to deliver on those expectations with modern styling, reliable support, and all-day comfort that helps women feel their best through every shift and change their bodies experience."
Victoria Seawright
Vice president, intimates
Gildan
JOINT STORYTELLING, MAXIMUM IMPACT
Bali and the LYCRA® brand worked closely to develop this collection and tell its unique story to consumers. Online, hand-selected influencers are sharing their real experiences with the collection on TikTok and Instagram and digital marketing is getting the word out across platforms. IRL, editors are trying out the garments for themselves, and point-of-sale materials are helping drive sales in store and online. It’s a full 360-degree campaign designed to deliver the best to women.
With 78% brand recognition worldwide*, the LYCRA® brand delivers inherent consumer appeal. Paired with the trusted Bali brand, the Bali Flawless Fit collection represents the next evolution in intimate apparel. Ready to try it for yourself?
*Source: 2025 Global Insights Study, 2CV