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Joe's Jeans and LYCRA® brand team up for all denim promotion

Published on 2019/10/14

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Patented LYCRA® dualFX® technology delivers the lasting performance women desire today.

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Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program.

The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

Examples of outfits featuring Joe’s Jeans with LYCRA® dualFX® Technology_Refinery29 campaign Fall 2019

Examples of outfits featuring Joe’s Jeans with LYCRA® dualFX® Technology_Refinery29 campaign Fall 2019

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

Joe’s Jeans Market Collage

Refinery29 has published a custom curated feature: “How To Wear Jeans & A White T-Shirt For An Entire Week — Without Anyone Noticing.” The essential elements in the six looks are a white t-shirt and jeans made with LYCRA® dualFX® technology from JOE’S JEANS. Each look describes the jeans and the lasting comfort, fit and shape benefits they offer, followed by links for easy online ordering.

Explore the Elements of the Full Refinery29 Promotion >

LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your collections? Specify LYCRA® dualFX® fiber for denim.

Explore our portfolio of solutions for performance stretch denim.

LYCRA®, dualFX® and FREEF!T® are trademarks of The LYCRA Company.


  • The LYCRA Company

    Silvia Toledo

    Denim Senior Strategic Account Manager – North EMEA - Spain

  • The LYCRA Company

    Rita Ratskoff

    Senior Strategic Account Manager Denim - North America - USA

  • The LYCRA Company

    Helen Latham

    Denim Senior Strategic Account Manager – UK - UK

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