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COOLMAX® Brand: Marketing Services & Hang Tags


COOLMAX® technology is one of the most recognized cooling technology brands in the world. We offer several complimentary marketing services designed to promote your use of our fibers and explain their value to consumers.

Hangtags, turnkey assets, and compelling storytelling through customized co-branded marketing programs are a few of the tools we use to help brand and retailers to drive retail sales

If you need help picking the right sustainable fiber or creating your offering, our experts can help with that too. Visit advantages to discover more reasons to adopt COOLMAX® technology including our brand strength.

  • 45 million
    hangtags shipped annually (5-year average)
  • 2600
    fabrics tested (5-year average)

Fabric testing and certification

Mills:  Testing and certifying your fabrics with COOLMAX® technology is free, and it makes it possible for brands and retailers to easily order free hang tags online to help increase sales of their finished garments. Be sure to take advantage of the amazing service!

Certify fabrics

    1. Submit fabric for testing

    Send samples to one of our four regional labs for free testing and certification


    2. Lab tests fabric

    Scientists confirm the fabric includes COOLMAX® technology


    3. Lab issues fast track code

    This code makes it quick and easy to order hang tags online


    4. Order hang tags

    Promote the use of COOLMAX® technology and explain its benefits to increase purchase interest

Certify fabrics

Benefits of our hang tags

Whether you’re a garment maker, brand or retailer, free COOLMAX® brand hang tags offer many benefits:

  • Boost your branding power to help drive sales
  • Provide pre-approved claims in several languages
  • Increase purchase interest by explaining product benefits
  • Informed consumers are more likely to buy
  • Perceived added value may support premium pricing
Order hang tags

Hang tags

Increase e-commerce conversion rates

What’s an effective way to convert an online browser into a buyer? Install free COOLMAX® brand virtual swing tags on your e-commerce website. Consumers can learn more about the benefits of our technologies with a single click.

Why do consumers like virtual hang tags?

They provide an interactive experience while being informed about the benefits our product adds to your garment.

What are the benefits?

Virtual swing tags enable consumers to make an informed purchase without leaving your website to find more information. This can lead to higher “add to basket” rates and reduce abandoned carts.

How does it work?

Our virtual swing tags are a syndicated content feed that highlights selected text so it looks like a hyperlink. When the cursor hovers over the text, a COOLMAX® brand hangtag appears. When you click on it, a pop-up provides product information.

How do you order virtual swing tags?

It’s an easy three-step process on LYCRA ONE™ MARKETPLACE and a two-minute installation on your e-commerce site.

License the COOLMAX® brand

Accelerate the purchase decision by licensing COOLMAX® brand trademarks. If you’re interested in promoting your use of brand name on fabric swatches, customized swing tags, labels, packaging, POP or POS, you must complete a Trademark Licensing Agreement (TMLA).

All COOLMAX® brand trademarks are protected by law and can only be licensed directly from The LYCRA Company. In most cases, the TMLA is non-exclusive and non-royalty bearing. Fabrics must be tested and certified that they contain COOLMAX® technology before you submit the TMLA.

Request a license


Amplify your reach

Brands:   We can help you increase desirability for your garments powered by COOLMAX® technology and amplify your brand story.

We offer a variety of tools to help you achieve this on your own, or you can collaborate with our team of marketing specialists.

You can find a host of high-quality turnkey promotional assets to help you create an in-store or online promotions, advertising campaigns and media events.

If you’re interested in compelling personalized storytelling designed to resonate with consumers and drive online sales, participate in one of our co-marketing programs. Get started today by learning more about sourcing fabrics with our products.

Source fabrics


Get more with COOLMAX® brand

Discover some of our value-added marketing services available for mills on LYCRA ONE MARKETPLACE:

  • Certify your cooling fabrics so your customers can order free COOLMAX® brand hangtags to drive downstream sales
  • Help increase sales by using COOLMAX® brand logos on your swatches and leverage our high brand awareness
  • Review our exclusive market research, consumer insights and apparel trends to ensure your offerings are relevant
  • Promote your fabrics at global trade shows with our support
  • Reach a global audience by promoting your offerings and your unique capabilities on LYCRA ONE MARKETPLACE


Boost your branding power

We provide brands and retailers with a variety of marketing tools on LYCRA ONE MARKETPLACE that can help increase sales:

  • Leverage high COOLMAX® technology awareness to increase desirability and consumer purchase interest
  • Order free hang tags or complete a TMLA to license the COOLMAX® technology name and its logos
  • Download free POS, POP and promotional videos that promote COOLMAX® technology benefits
  • Join exclusive co-marketing programs with personalized storytelling designed to resonate with your consumer
  • Enhance your e-commerce site with free animated banner ads
  • Showcase how your product meets consumer needs with free imagery and pre-approved claims

Brands & retailers