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为什么选择 LYCRA®(莱卡®)FREEF!T 技术?

Published on Mar 01, 2019

升级版高性能弹力牛仔裤

H&M 采用 LYCRA®(莱卡®)FREEF!T® 技术,生产高端男士牛仔裤

了解原因
This article is also available in English
在莱卡公司委托进行的一项最新研究*中,来自 5 个不同国家的女性受访者表示,穿着舒适、持久塑形是推动她们购买牛仔裤的原因之一。但研究结果显示,女性的期望值与穿着体验之间存在相当大的差距。

The problem:

High stretch fabrics provide the flexibility and comfort women are seeking, but there can be drawbacks. For instance, high restraining force limits the wearer’s comfort and jammed construction gives denim a more synthetic appearance. How do you create denim that delivers the lasting comfort, fit and aesthetics that women desire today?

The solution:

Introducing LYCRA® FREEF!T® technology for denim and woven pants. This innovation can help address consumer needs by providing the optimum balance of comfort in wear and shape retention. Starting with LYCRA® dualFX® technology, the yarns are treated via a patented process then woven in a construction to achieve optimal retractive power. The resulting fabric offers mid-to-high stretch with high recovery and much lower compression force than is typically found in stretch denim. You can also enhance the sustainability profile of LYCRA® FREEF!T® technology by using both LYCRA® T400® EcoMade fiber, and LYCRA® 166L fiber, which has received Gold Level Material Health certification from the Cradle to Cradle Products Innovation Institute.

Women’s plus-size performance stretch denim jeans madewith LYCRA® FREEF!T® technologyare perfect for curvy women.
Women’s plus-size performance stretch denim jeans madewith LYCRA® FREEF!T® technologyare perfect for curvy women.
A model in skinny jeans for curvy women powered by LYCRA® FREEF!T® technology for soft, east stretch and lasting comfort.
A model in skinny jeans for curvy women powered by LYCRA® FREEF!T® technology for soft, east stretch and lasting comfort.

Benefits for Mills:

  • Low fabric growth and wash shrinkage
  • No heat setting required
  • No new capital investment for equipment required—only processing adjustments
  • Add more value to your denim by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
  • Certify your fabrics to be eligible for free hangtags and harness LYCRA® brand power to drive sales down the value chain

Benefits for brands/retailers:

  • Add value and differentiation to your collections by eliminating causes of consumer dissatisfaction
  • Fabric has easy linear stretch with good recovery
  • Wider fit window offers potential for sizing flexibility
  • Soft hand with natural denim look and feel
  • Appeal to environmentally-conscious consumers by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
  • Eligible for free hangtags to educate consumers on key performance benefits to drive sales

Benefits for Consumers:

  • Flexible comfort with low restraint (less compressive force makes it easier to move freely)
  • Lasting shape retention—jeans keep their shape wear after wear, wash after wash
  • Soft touch feels good against the skin
  • Natural denim look and feel
  • Garments are easy to put on and comfortable to wear
  • LYCRA® brand hangtags are viewed as a symbol of quality assurance backed by 60+ years of innovation
"If you want to produce/create comfortable performance denim jeans with soft, easy stretch and lasting shape, LYCRA® FREEF!T® technology is the ideal choice."

Denise Sakuma

Global Ready-to-Wear Director

The LYCRA Company

Explore LYCRA® brand solutions for denim

To learn more about LYCRA® FREEF!T® technology and The LYCRA Company’s other best-in-class solutions for denim and wovens, explore our technology catalogue.

* Denim Study, 2CV, 2016

LYCRA®, dualFX®, T400® and FREEF!T® are trademarks of The LYCRA Company.

Contacts

  • The LYCRA Company

    Denise Sakuma

    Vice President, Brands, Marketing Communications and Merchandising - Spain

  • The LYCRA Company

    Silvia Toledo

    Denim Senior Strategic Account Manager – North EMEA - Spain

  • The LYCRA Company

    Rita Ratskoff

    Senior Strategic Account Manager Denim - North America - US

  • The LYCRA Company

    Ivy Shen

    Commercial Director - Wovens - CN&HK - China

  • The LYCRA Company

    Silvana Eva

    Senior Strategic Account Manager - Brazil

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