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为什么选择 LYCRA® FitSense(莱卡®智塑)技术

Published on Sep 04, 2019

黛安芬的合身之选

黛安芬采用 LYCRA® FitSense(莱卡®智塑)技术。

查看原因

LYCRA® FitSense(莱卡®智塑)技术

探索这项革命性丝网印刷技术的优势。

即刻升级!
This article is also available in English
挑战: 在贴身服饰方面,舒适性和性能至关重要,但往往却需要牺牲这两种特性才能实现其他的关键特点,比如,压力或塑形力。 和休闲运动装消费者渴望轻盈、舒适且合身的服饰,能够随身而动,提供定向支撑,而贴身消费者渴望轻盈舒适和能够提供上托、塑形和支撑性能。服装制造商、设计师、品牌和零售商努力创造一种衣服,满足所有需求,同时不降低舒适性!

The solution:

LYCRA® FitSense™ technology is a revolutionary innovation from The LYCRA Company that transforms garments by adding lightweight, brushed on power exactly where it’s needed. This technology is a patented water-based dispersion that is solvent free and includes the same molecule as LYCRA® fiber. The dispersion is screen printed directly onto the inside or outside of fabric made with LYCRA® fiber, which results in targeted modulus and recovery power. This enables the use of lightweight fabrics to create apparel that delivers on consumer needs.

 

 

Consumers prefer LYCRA® FitSense™ technology

In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it, and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet all of their needs.

Benefits for consumers:

  • Comfortable, without sacrificing support Provides the weightless lift, targeted control and precise support women need to look, feel, and be more comfortable.
  • Targeted control Lightweight power zones are applied directly to fabrics to create a highly functional, ultra-comfortable, great-fitting garment.
  • Unrestricted movement Eliminates the need for bulky sewn-in panels that can cause discomfort.

Benefits for brands/retailers:

  • Increase consumer satisfaction Create a better performing garment that meets consumer expectations for lasting comfort, shape and fit.
  • Build brand loyalty Encourage repeat purchases by delivering a premium offering made with a groundbreaking new innovation.
  • Unlimited design possibilities Create print designs, patterns or color blocks directly on fabric that offer functional performance benefits. New garment ideas previously thought impractical due to production or cost constraints are now possible!

Benefits for garment makers/printers:

  • Differentiate your garments Improve the performance and comfort of your garments by offering your customers a technology that meets the consumer’s need for targeted lightweight support.
  • Experience world-class technical support Ensure product quality and gain access to textile scientists who can work with you to enhance the performance in your garments.
  • Increase customer satisfaction and build loyalty When brands/retailers provide their consumers with innovative garment solutions, you sell more garments.

Upgrade your collection today!

Contact the marketing manager listed below to transform your activewear, intimate apparel or athleisure collections with LYCRA® FitSense™ technology.

Watch the video below to learn more about LYCRA® FitSense™ technology.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.

Contacts

  • The LYCRA Company

    ZhiNan Zhou

    Sales Account Manager, LYCRA® FitSense™ technology - China

  • The LYCRA Company

    Michelle Schlegel

    Senior Account Manager - Intimate Apparel - USA

  • The LYCRA Company

    Maria Luiza Amaro

    Strategic Account Manager - Active wear and Innerwear - Brazil

  • The LYCRA Company

    Arnaud Ruffin

    Director Brands and Retail EMEA - Switzerland

  • The LYCRA Company

    Pattie Ficorilli

    Senior Account Manager - Intimate Apparel - USA

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