OVS chooses LYCRA® FREEF!T® technology for new denim offering
Published on Sep 02, 2020
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Creating differentiation in the denim market can be a real challenge. But innovative fibers like LYCRA® FREEF!T® technology can help brands and retailers push the boundaries of design and develop stand-out products that customers want.
OVS, a leading fashion retailer, chose to incorporate LYCRA® FREEF!T® technology into their newest denim offering, the Super-Skinny-Fit stretch jean.
The Super-Skinny-Fit jeans are available in solid white and light denim blue. Shop them online.
About the technology
LYCRA® FREEF!T® technology enables the production of stretch denim with a much lower compression force than normal stretch denim. In turn, this offers the wearer more freedom to move and a more comfortable fit and wear. For the manufacturer, it also offers the added bonus of a wider fit window.
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The LYCRA Company
Simone Medici
Senior Strategic Account Manager - Italy
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