Making Waves in Cannes
MarediModa returns with LYCRA® brand as exclusive partner
The LYCRA® brand area lounge will feature three of its leading elastane (spandex) solutions for beachwear, intimates and athleisure apparel:
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LYCRA® XTRA LIFE™ fiber (LYCRA® lastingFIT technology) creates durable swimwear that lasts up to ten times longer than unprotected elastane.
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LYCRA® ADAPTIV fiber is a game-changing innovation that helps garments adapt to fit different body shapes within a size to offer an unmatched wearing experience.
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LYCRA® FitSense™ technology is screen printed onto apparel made with LYCRA® fiber to add lightweight, targeted support exactly where it’s needed.
Show visitors are also invited to relax and network in the LYCRA® brand’s VIP Lounge.
We are excited to return to MarediModa and share the progress we have made in advancing supply chain transparency, securing third-party certifications, and developing more sustainable versions of popular fibers—now made from recycled materials. Meet with us at the show to learn more.
Show Floorplan
Sustainability Presentation
Don’t miss a presentation by The LYCRA Company on sustainability, garment durability, and the traceability of fabrics made in Europe:
- November 9th at 2:45 pm (before the trends presentation)
Join us at MarediModa!
Be sure to make the most of your visit to the show by setting up meetings now with any of the LYCRA® brand representatives listed below.
Show Highlights
Contact
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The LYCRA Company
Simone Medici
Senior Strategic Account Manager - Italy
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The LYCRA Company
Mauro Bellani
Sales Manager, Apparel - Italy
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The LYCRA Company
Alistair Williamson
Vice President, EMEA & South Asia - Spain
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The LYCRA Company
Izaskun Hernanz
Communications Manager, Apparel - USA
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The LYCRA Company
Paolo Briatore
Director of Brand & Retail Accounts, Apparel - China
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