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莱卡公司推出在线客户交互平台,推动服装行业数字化转型

LYCRA ONE(莱卡汇)门户网站涵盖最新创新成果、面料库、资料库、认证服务和商品推广素材,使面料厂和零售商实现数字化合作。

Published on Nov 02, 2021  -  Wilmington, Del.

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The LYCRA Company, global leader in developing innovative solutions for the apparel and personal care industries, today announced the launch of their LYCRA ONE™ Online Network Exchange. The new online customer portal empowers brands, retailers, and garment makers to connect to a global network of mills all in one convenient platform focused around the science of comfort, fit and performance.

Prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection. Through the LYCRA ONE™ portal, users can source innovative fiber solutions using the digital fabric library. Users can also directly connect with mills to begin or expand on business relationships, learn about capabilities, and view product catalogs.

The LYCRA ONE™ portal features a knowledge center where users can access exclusive content such as webinars, white papers, and videos covering new fiber technologies, industry trends, marketing, sustainability, and more. These resources help educate users on maximizing the value of The LYCRA Company and its innovative solutions to deliver products that can meet their consumers’ needs and provide inspiration for new ideas.

Customers will discover innovative marketing and merchandising solutions through the LYCRA ONE™ portal, including brand assets and garment hang tags. Additionally, requests can be submitted for trademark license agreements and fiber certifications that help to reinforce the quality of products backed by the power of the LYCRA® brand.

To learn more and register for the LYCRA ONE™ portal, visit one.lycra.com and select the signup button.

LYCRA® and LYCRA ONE™ are trademarks of The LYCRA Company.

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