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Introducing Maidenform Shapewear powered by LYCRA® FitSense technology

Published on Nov 25, 2019

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A Revolution in Comfort and Fit

LYCRA® FitSense technology is the latest in a long line of groundbreaking LYCRA® brand innovations dating back to 1958!

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This article is also available in Chinese, Simplified
Maidenform has joined forces with LYCRA® brand to promote its line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense technology.

This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

Co-branded marketing works

The Refinery29 custom market feature, Body-Con Is Back & It’s More Comfortable & Chicer Than Ever Before, praises Maidenform’s High-Waist Brief as the essential element women need to pull off this well-loved trend. This brief is the must-have shape-enhancing, confidence-boosting garment to wear under these modern body-con dresses and skirts.

Maidenform 的高腰塑身裤采用了 LYCRA®FitSense™(莱卡®智塑)技术,具有定向轻盈支撑的性能。
Maidenform’s High-Waist Brief featuring the targeted, lightweight support of LYCRA® FitSense™ technology
Maidenform 的高腰塑身裤采用了 LYCRA®FitSense™(莱卡®智塑)技术,具有轻盈定向支撑的性能。
Maidenform’s High-Waist Brief featuring the targeted, lightweight support of LYCRA® FitSense™ technology

Insta-worthy looks

This integrated marketing campaign leverages the reach of high-impact influencers to raise awareness and drive purchase through Instagram posts and stories. Monroe Steele is promoting Maidenform’s High-Waist Thigh Slimmer, and Caralyn Mirand Koch will post about the Thigh Slimmer later in the campaign. These women demonstrate how Maidenform shapewear powered by LYCRA® FitSense™ technology makes it possible for women of all shapes and sizes to feel more confident in figure-hugging outfits.

Maidenform 高腰塑腿裤,采用 LYCRA®FitSense™(莱卡®智塑)技术的新塑身衣系列
Maidenform’s High-Waist Thigh Slimmer new line of shapewear made with LYCRA® FitSense™ technology
Maidenform 高腰塑腿裤,采用 LYCRA®FitSense™(莱卡®智塑)技术的全新塑身系列
Maidenform’s High-Waist Thigh Slimmer new line of shapewear made with LYCRA® FitSense™ technology

Join the revolution!

Click here to learn the many advantages of LYCRA® FitSense™ technology, or contact your local marketing representative to order it for your collections today. This innovation uses standard screen-printing processes and is available for activewear, athleisure, denim, lingerie, shapewear, swimwear and underwear.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.

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