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推出采用 LYCRA®FitSense(莱卡®智塑)技术的 Maidenform 塑身内衣

Published on Nov 25, 2019

如何促进销售?

隆重介绍 LYCRA®(莱卡®)品牌!差异化的创新,在全球范围拥有 87% 品牌知名度,且提供品牌吊牌,助力您的产品销售。

发现品牌优势

革命性的舒适与合身性

LYCRA® FitSense(莱卡®智塑)技术是自 1958 年以来,莱卡公司持续推出的革命性创新技术中最新的一项突破。

发现技术优势
This article is also available in English
Maidenform 与 LYCRA® (莱卡®)品牌联合推广其塑身内衣系列,这些产品采用了 LYCRA® FitSense(莱卡®智塑)技术,具有定向轻盈支撑的效果。

This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

Co-branded marketing works

The Refinery29 custom market feature, Body-Con Is Back & It’s More Comfortable & Chicer Than Ever Before, praises Maidenform’s High-Waist Brief as the essential element women need to pull off this well-loved trend. This brief is the must-have shape-enhancing, confidence-boosting garment to wear under these modern body-con dresses and skirts.

Maidenform 的高腰塑身裤采用了 LYCRA®FitSense™(莱卡®智塑)技术,具有定向轻盈支撑的性能。
Maidenform’s High-Waist Brief featuring the targeted, lightweight support of LYCRA® FitSense™ technology
Maidenform 的高腰塑身裤采用了 LYCRA®FitSense™(莱卡®智塑)技术,具有轻盈定向支撑的性能。
Maidenform’s High-Waist Brief featuring the targeted, lightweight support of LYCRA® FitSense™ technology

Insta-worthy looks

This integrated marketing campaign leverages the reach of high-impact influencers to raise awareness and drive purchase through Instagram posts and stories. Monroe Steele is promoting Maidenform’s High-Waist Thigh Slimmer, and Caralyn Mirand Koch will post about the Thigh Slimmer later in the campaign. These women demonstrate how Maidenform shapewear powered by LYCRA® FitSense™ technology makes it possible for women of all shapes and sizes to feel more confident in figure-hugging outfits.

Maidenform 高腰塑腿裤,采用 LYCRA®FitSense™(莱卡®智塑)技术的新塑身衣系列
Maidenform’s High-Waist Thigh Slimmer new line of shapewear made with LYCRA® FitSense™ technology
Maidenform 高腰塑腿裤,采用 LYCRA®FitSense™(莱卡®智塑)技术的全新塑身系列
Maidenform’s High-Waist Thigh Slimmer new line of shapewear made with LYCRA® FitSense™ technology

Join the revolution!

Click here to learn the many advantages of LYCRA® FitSense™ technology, or contact your local marketing representative to order it for your collections today. This innovation uses standard screen-printing processes and is available for activewear, athleisure, denim, lingerie, shapewear, swimwear and underwear.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.

Contacts

  • The LYCRA Company

    Pattie Ficorilli

    Senior Account Manager - Intimate Apparel - USA

  • The LYCRA Company

    Michelle Schlegel

    Senior Account Manager - Intimate Apparel - USA

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