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Coco Reef swimwear and LYCRA® XTRA LIFE fiber promote body positivity with influencer-driven ‘Flaunt Your Shape’ campaign

Published on Aug 24, 2021

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Featured in the Flaunt Your Shape social media campaign, Coco Reef’s bra-sized swimwear made with LYCRA® XTRA LIFE fiber lets women of all shapes, sizes and ages embrace their curves.

Beauty is not one-size-fits-all.

That’s the message Coco Reef swimwear and 50 Instagram influencers are sharing on a virtual road trip across America. Each week during the year-long “Flaunt Your Shape” in Every State campaign, which kicked off in March, one influencer from each state is sharing a body positivity message on Instagram, while sporting Coco Reef swimwear made with LYCRA® XTRA LIFE™ fiber.

 

#FlauntYourShape in Every State

These women of all shapes, sizes and ages are embracing their curves from coast to coast and everywhere in between, while encouraging followers to join the adventure by posting photos in their Coco Reef swimsuits and tagging #FlauntYourShape.

We are proud to join Coco Reef for this empowering celebration of the female figure. LYCRA® XTRA LIFE™ fiber is a key ingredient in Coco Reef swimwear fabric that provides a comfortable, gorgeous fit that hugs and holds curves and doesn’t stretch out.
Pattie Ficorilli

Pattie Ficorilli

Pattie Ficorilli

Senior Account Manager

The LYCRA Company

Create durable swimwear

Fabrics made with LYCRA® XTRA LIFE™ fiber last up to 10 times longer than fabrics made with unprotected spandex (elastane). In addition to offering long-lasting shape, style and fit that resists bag and sag, LYCRA® XTRA LIFE™ fiber also provides durable protection against degradation that can result from sunscreen, chlorine, UV rays, heat and body oils.

 

Inspire women’s self-confidence

As a pioneering brand in the inclusive swimwear category, Coco Reef’s mission is to enhance, support and sculpt a woman’s figure with great-fitting swimsuits in styles that flatter curves and inspire confidence while delivering the reliable support of a traditional undergarment.

 

Explore performance benefits 

Want to take your swimwear to the next level? Learn more about LYCRA® lastingFIT technology, the trade name for LYCRA® XTRA LIFE™ fiber.

LYCRA® XTRA LIFE™ is a trademark of The LYCRA Company.

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