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Brand spotlight: Tech90’s quality apparel for the motorcycle enthusiast

Published on Apr 29, 2019
Tech90 performance motorcycle jeans with COOLMAX® technology help keep bikers and riders cool and dry while protecting legs.
This article is also available in Chinese, Simplified
When it comes to motorcycle apparel, denim never goes out of style, but Turkish company Tech90 shows how it can be improved upon to meet the needs of bikers around the world.

Tech90 is a Turkish company that designs and produces innovative clothing for the global biker community. Since biker comfort, safety and protection are vital, Tech90 takes great care to select quality fabrics for its jeans. That’s why the company has chosen a fabric containing COOLMAX® technology for the lining of select performance jeans.

Cooling jeans for comfort

Rugged Tech90 jeans have a lining made with COOLMAX® technology, which transports moisture away from the skin to the surface of the fabric where it evaporates. This helps keep the rider’s legs cool, dry and comfortable (even when next to a hot motorcycle engine). The lining is also breathable to further enhance rider comfort.

Tech90 motorcycle jeans with COOLMAX® are tested to ensure they are tough enough to keep motorcycle riders safe & comfortable.

Harnessing COOLMAX® brand power

Tech90 also selected COOLMAX® technology because it adds value to their apparel and its high levels of consumer brand awareness helps drive retail sales worldwide. To learn more about the advantages of choosing COOLMAX® technology for apparel, explore its website.


Tech 90 sells its apparel globally to private label brands. See how they work here , or contact them through their website.


  • The LYCRA Company

    Arzu Hurma

    Sales and Value Chain Manager - Spain, Italy, Portugal, France and Belgium

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